About The Salt Standard

We work hand-in-hand with executives, communications teams and agencies to elevate the way people share their stories with the world.

The Salt Standard is committed to building a world where everyone can express themselves effectively.

That’s why we support the authentic exchange of thoughts and ideas from the very start.

Meet Our Founder, Media Expert Dan Kloeffler

Dan Kloeffler brings decades of experience in broadcast news, anchoring and reporting for networks like ABC News, NBC News and MSNBC. As an anchor, he was front row to world-changing events and guided viewers through presidential elections, terrorist attacks, economic shifts and fights for social justice.

His experience as a journalist and senior media relations strategist helped him create a unique approach that empowers individuals to use their authentic voice in a way that builds trust with the public, inspiring him to launch The Salt Standard. The media expert holds an MBA from Fordham University and a BA in journalism from the University of New Hampshire.

We Support Effective Communication Across Industries

Storytelling in Action

Offer Personal Stories to Connect with Audiences

An actor from Modern Family captures the power of anecdotal storytelling, recalling the episode that made TV history

Provide Details to Make Headlines & Interviews Valuable

One lawyer for Dr. Martin Luther King, Jr. shows why focus and specifics make for compelling interviews

Get Ahead of the Interview with a Prepared Storyline

A Ford CEO uses the power of the interview to carefully shape his legacy

Leverage Tough Questions with Proactive Statements

Lionel Richie proves you can answer challenging questions and still control the story